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Brand Bollywood : A New Global Entertainment Order ...
Brand Bollywood : A New Global Entertainment Order
 
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Author : Derek Bose
Publisher : SAGE India
ISBN# : 9780761935346
Pages : 226
Price :INR 450
Offer Price:INR 401
 
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Book Description
Based on original research, this book draws on the author's personal observations and extensive discussions with film makers, media professionals and market players. It is backed by data from a variety of surveys, audit studies and annual reports. Derek Bose uses these sources to arrive at conclusions that place the issue of media convergence in the framework of film development.
 
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