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UNDERSTANDING JOURNALISM : Second Edition
UNDERSTANDING JOURNALISM : Second Edition
 
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Author : LYNETTE SHERIDAN BURNS
Publisher : SAGE South Asia
ISBN# : 9788132113638
Pages : 192
Price :INR 350
Offer Price:INR 312
 
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Book Description
The new era of Google, Twitter and Facebook has fundamentally shifted the journalist’s relationship with the audience. To navigate these new realities, it is imperative for journalism students to master skills in cross-platform writing, and understand the implications on their communication decisions.

This second edition of Understanding Journalism tackles these changes head-on. It integrates media and cultural theory with the step-by-step development of writing skills to give students the techniques and the savvy they need to succeed.

Bigger and better, this new edition includes:
- a brand new chapter on who journalists are in the social media age
- reorganization of skills chapters to bring writing and editing to the fore
- full coverage and examples on Twitter, social media and SMS formats
It is the essential guide for all students of journalism.
 
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