Brand Seduction

Powerful profound and beautifully written Brand Seduction raises the bar for every marketer to do work that truly matters. —Seth Godin author of All Marketers Are Liars Clever creative and jampacked with useful insights Brand Seduction shows how our brain secretly shapes our choices in ways we may never have realized. —Jonah Berger Wharton Professor and bestselling author of Contagious and Invisible Influence For many marketing professionals science is a fourletter word. They see brandbuilding as an unteachable art guided by their intuition and experience. But at its core marketing aims to seed ideas into peoples minds make them feel a certain way and ultimately get them to act. In Brand Seduction Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions and the important roles our emotions and unconscious play in our selections. Welcome to the new world of neuromarketing. Through simple language engaging stories and realworld examples Brand Seduction shows you how to decode build and use these hidden brand fantasies to grow your brand and business. Youll learn • The surprising unconscious side of brands. • The biggest myths about consumer psychology. • The real role of emotions in building brands. • Practical tools to use neuroscience to inspire better marketing. Everyone seems to have a different idea of what brands are how they work and how they are built. Brand Seduction digs deeper into the nature of brands how they exist and behave in the mind and how marketers and business leaders can use this understanding to seduce customers and grow their businesses.