9780486836584
  • 9780486836584

Crystallizing Public Opinion

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ISBN:9780486836584
Categories: Books,Non Fiction
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Crystallizing Public OpinionDover9780486836584
Product Description

Edward Bernays, famed as The Father of Public Relations, pioneered the technique of working to change attitudes rather than just selling products. In this 1923 classic, he describes how public opinion is created and shaped, including the use of surveys and endorsements from opinion leaders, celebrities, and experts. These methods formed the principles that corporations and governments have employed for the past century to influence social attitudes.
Additional Information

ISBN
9780486836584
Distributor
Dover
Author
Bernays Edward
COVER
Paper Back
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