Fall Of Advertising And The Rise Of pr

Bestselling authors and worldrenowned marketing strategists Al and Laura Ries usher in the new era of public relations. Todays major brands are born with publicity not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact an astonishing number of brands including Palm Starbucks the Body Shop WalMart Red Bull and Zara have been built with virtually no advertising. Using indepth case histories of successful PR campaigns coupled with those of unsuccessful advertising campaigns The Fall of Advertising provides valuable ideas for marketers all the while demonstrating why advertising lacks credibility the crucial ingredient in brand building and how only PR can supply that credibility the big bang approach advocated by advertising people should be abandoned in favor of a slow buildup by PR advertising should only be used to maintain brands once they have been established through publicity. Bold and accessible The Fall of Advertising is bound to turn the world of marketing upside down.