Gen Z @ Work

A generations expert and author of When Generations Collide and The MFactor teams up with his seventeenyearold son to introduce the next influential demographic group to join the workforce—Generation Z—in this essential study the first on the subject. They were born between between 1995 and 2012. At 72.8 million strong Gen Z is about to make its presence known in the workplace in a major way—and employers need to understand the differences that set them apart. They’re radically different than the Millennials and yet no one seems to be talking about them—until now. This generation has an entirely unique perspective on careers and how to succeed in the workforce. Based on the first national studies of Gen Z’s workplace attitudes interviews with hundreds of CEOs celebrities and thought leaders on generational issues cuttingedge case studies and insights from Gen Zers themselves Gen Z Work offers the knowledge today’s leaders need to get ahead of the next gaps in the workplace and how best to recruit retain motivate and manage Gen Zers. Ahead of the curve Gen Z Work is the first comprehensive serious look at what the next generation of workers looks like and what that means for the rest of us.