9788126561254
  • 9788126561254

Hey Whipple Squeeze This The Classic Guide To Creating Great Ads 5th Edition

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ISBN:9788126561254
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Hey Whipple Squeeze This The Classic Guide To Creating Great Ads 5th EditionWiley9788126561254
Product Description

In this new edition of the irreverent celebrated bestseller master copywriter Luke Sullivan looks at the history of advertising from the good to the bad to the ugly. Updated to cover online advertising this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You’ll learn why bad ads sometimes work why great ads fail and how you can balance creative work with the mandate to sell.
Additional Information

ISBN
9788126561254
Distributor
Wiley
Author
Luke Sullivan
COVER
Paperback
PAGES
448