Inside The Tornado

In this the second of Geoff Moores classic threepart marketing series Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new authors note. Once a product crosses the chasm it is faced with the tornado a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.