Marketing 40

The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. This book analyzes the essential techniques and platforms of digital marketing including social media content marketing SEO user experience personalization display advertising and CRM as well as the broader aspects of implementation including planning integration with overall company aims and presenting to decision makers. Simon Kingsnorth brings digital marketing strategy to life through best practice case studies illustrations checklists and summaries to give you insightful and practical guidance. Rather than presenting a restrictive one size fits all model this book gives you the tools to tailormake your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success. Digital Marketing Strategy is also supported by a wealth of online resources including budget and strategy templates lecture slides and a bonus chapter.