Nawabs Nudes Noodles

This is as much the story of Indian advertising as it is about India. Ad veteran Ambi Parameswaran looks at how advertising has evolved reflecting the countrys culture politics and economy in the last fifty years. From sartorial taste and food habits to marriage and old age music and language to celebrities and censorship Ambi examines over a hundred ads to study how the Indian consumer has changed in the past five decades and how advertising and society have shaped each other. Combining anecdote and analyses to give us a slice of modern history Ambi evaluates the relationship between affluence aspiration and desire in India. Exploring trends and impacts he covers the ads that captured the imagination of the entire country. From Only Vimal and Jai Jawan Jai Kisan to Jo biwi se kare pyaar and the controversial Tuffs shoes campaign the book is a memorable journey through brands consumers and the world of advertising.