Predatory Thinking

A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel making a film launching a product managing a football team instituting life changes and any activity you can imagine. Genius Sunday Times Life is a zerosum game. Drawing on Eastern and Western philosophy and colourful characters from Picasso and Socrates to Warren Beatty this book represents a lifetime of wisdom learned at the creative cutting edge. Predatory Thinking is a masterclass in how to outwit the competition in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trotts distinguished career as a copywriter creative director and founder of some of Londons most highprofile advertising agencies.