BIPOLAR IDENTITY-PD

Dudrah... successfully renews an interdisciplinary dialogue between cinema and sociology... Dudrah's book is a great reference for multidisciplinary research... the book gives academic credence to Bollywood cinema' The Tribune A new book which gives an extraordinary insight into Bollywood' Asian Voice This book asks and answers some interesting questions about what exactly Bollywood is' New India Express Why are people fascinated with Bollywood What is the cultural significance of the films produced there In recent years Bollywood the popular Hindi cinema from Mumbai formerly Bombay India has received widespread international attention in the global media. The book examines the reasons for this interest and provides an unrivalled guide to the phenomenon. The book · provides a comprehensive theoretical and empirical engagement with Bollywood cinema and its audiences · examines the role and representations of cultural icons in Bollywood films · pinpoints the key trends in the Bollywood film industry as it develops in the age of globalization · subjects Bollywood to the first systematic sociological cultural and media analysis. Packed with memorable examples and penetrating insights this is a marvellous work which combines sociology with media and cultural analysis to provide a highly original account of the Bollywood phenomenon.