Tata Vs Paper Backtry

WINNER OF THE GAJA CAPITAL BUSINESS BOOK PRIZE 2019 The nineteenth century was an exciting time of initiative and enterprise around the world. If John D. Rockefeller was creating unimagined wealth in the United States that he would put to the service of the nation a Parsi family with humble roots was doing the same in India. In 1822 a boy was born in a priestly household in Gujarats Navsari village. Young Nusserwanji knew early on that his destiny lay beyond his village and decided to head for Bombay to start a business the first in his family to do so. He had neither higher education nor knowledge of business matters just a burning passion to carve a path of his own. What Nusserwanji started as a cotton trading venture his son Jamsetji born in the same year as Rockefeller grew into a multifaceted business turning around sick textile mills setting up an iron and steel company envisioning a cuttingedge institute of higher learning building a worldclass hotel and earning himself the title of the Bhishma Pitamah of Indian Industry. Stewarded ably over the decades by Jamsetjis sons Dorabji and Ratanji the charismatic and largerthanlife JRD and thereafter the more businesslike Ratan the Tata group today is a 110billiondollar empire. The Tatas is their story. But it is more than just a history of the industrial house it is an inspiring account of India in the making. It chronicles how each generation of the family invested not only in the expansion of its own business interests but also in nation building. Few know for instance that the first hydel power project in the world was conceived of and built by the Tatas. Nor that some radical labour concepts such as eighthour work shifts were born in India at the Tata mill in Nagpur. The Tata Cancer Research Centre the Indian Institute of Science the Tata Institute of Fundamental Research as also the national carrier Air India the family has a long rich and unrivalled legacy. The Tatas is a tribute to a line of visionaries who have a special place in the hearts and minds of ordinary Indians. Written by seasoned journalist Girish Kuber this is also the only book that tells the complete Tata story spanning almost two hundred years.