9780674976993
  • 9780674976993

The Anime Boom In The United States

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ISBN:9780674976993
Categories: Books,Non Fiction
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The Anime Boom In The United StatesHARVARD UNIV ASIA CE9780674976993
Product Description

The Anime Boom in the United States provides a comprehensive and empiricallygrounded study of the various stages of anime marketing and commercial expansion into the United States. It also examines the supporting organizational and cultural processes thereby describing a transnational embedded system for globalizing and localizing commodified culture.Focusing primarily on television anime series but also significant theatrical releases the book draws on several sources including indepth interviews with Japanese and American professionals in the animation industry field research and a widescale market survey. The authors investigate the ways in which anime has been exported to the United States since the 1960s and explore the transnational networks of anime production and marketing. They also investigate the many cultural and artistic processes anime inspired.The analysis of the rise and fall of the U.S. anime boom is the starting point for a wider investigation of the multidirectional globalization of contemporary culture and the way in which global creative industries operate in an age of media digitalization and convergence. This story carries broad significance for those interested in understanding the dynamics of power structures in cultural and media globalization.
Additional Information

ISBN
9780674976993
Distributor
HARVARD UNIV ASIA CE
Author
DalioT-Bul Michal
COVER
Hard Cover