The Little Book Of Common Sense Investing (2nd Edition)

Praise for Dont Count On It This collection of Jack Bogles writings couldnt be more timely. The clarity of his thinking—and his insistence on the relevance of ethical standards—are totally relevant as we strive to rebuild a broken financial system. For too many years his strong voice has been lost amid the cacophony of competing selfinterests misdirected complexity and unbounded greed. Read learn and support Jacks mission to reform the industry that has been his lifes work. —PAUL VOLCKER Chairman of the Presidents Economic Recovery Advisory Board and former Chairman of the Federal Reserve 1979–1987 Jack Bogle has given investors throughout the world more wisdom and plain financial horse sense than any person in the history of markets. This compendium of his best writings particularly his postcrisis guidance is absolutely essential reading for investors and those who care about the future of our society. —ARTHUR LEVITT former Chairman U.S. Securities and Exchange Commission Jack Bogle is one of the most lucid men in finance. —NASSIM N.TALEB PhD author of The Black Swan Jack Bogle is one of the financial wise men whose experience spans the post–World War II years. This book encompassing his insights on financial behavior pitfalls and remedies with a special focus on mutual funds is an essential read. We can only benefit from his observations. —HENRY KAUFMAN President Henry Kaufman Company Inc. It was not an easy sell. The joke at first was that only finance professors invested in Vanguards original index fund. But what a triumph it has been. And what a focused and passionate drive it took it is a zerosum game and only costs are certain. Thank you Jack. —JEREMY GRANTHAM Cofounder and Chairman GMO On finance Jack Bogle thinks unconventionally. So this sound rebel turns out to be right most of the time. Meanwhile many of us sometimes engage in selfdeception. So this book will set us straight. And in the last few pages Jack writes and I agree that Peter Bernstein was a giant. So is Jack Bogle. —JEANMARIE EVEILLARD Senior Adviser First Eagle Investment Management Insights into investing and leadership from the founder of The Vanguard Group Throughout his legendary career John Boglefounder of the Vanguard mutual fund group and creator of the first index mutual fundhas helped investors build wealth the right way while at the same time leading a tireless campaign to restore common sense to the investment world. A collection of essays based on speeches delivered to professional groups and college students in recent years in Dont Count on It is organized around eight themes Illusion versus reality in investing Indexing to market returns Failures of capitalism The flawed structure of the mutual fund industry The spirit of entrepreneurship What is enough in business and in life Advice to Americas future leaders The unforgettable characters who have shaped his career Widely acclaimed for his role as the conscience of the mutual fund industry and a relentless advocate for individual investors in Dont Count on It Bogle continues to inspire while pushing the mutual fund industry to measure up to their promise.