The Tetris Effect

The definitive story of a game so great even the Cold War couldnt stop it Tetris is perhaps the most instantly recognizable popular video game ever made. But how did an obscure Soviet programmer working on frail antiquated computers create a product which has now earned nearly 1 billion in sales How did a makeshift game turn into a worldwide sensation which has been displayed at the Museum of Modern Art inspired a bigbudget scifi movie and been played in outer space A quiet but brilliant young man Alexey Pajitnov had long nurtured a love for the obscure puzzle game pentominoes and became obsessed with turning it into a computer game. Little did he know that the project that he labored on alone hour after hour would soon become the most addictive game ever made. In this fastpaced business story reporter Dan Ackerman reveals how Tetris became one of the worlds first viral hits passed from player to player eventually breaking through the Iron Curtain into the West. British American and Japanese moguls waged a bitter fight over the rights sending their fixers racing around the globe to secure backroom deals while a secretive Soviet organization named ELORG chased down the games growing global profits. The Tetris Effect is an homage to both creator and creation and a mustread for anyone whos ever played the game—which is to say everyone.